Picture : Hamadi Market Papua.
Westnoken – BRI is committed to continuing to encourage financial inclusion and literacy in various regions in Indonesia, one of which is by providing convenience for public transactions through penetration of QRIS (Quick Response Code Indonesian Standard). The ease of transactions through QRIS also helps encourage business growth for Micro, Small and Medium Enterprises (MSMEs). The ease of making transactions via QRIS is also felt by Indonesian people in remote areas of the country.
One of them is in the Papua region, which is reflected in BRI QRIS users in the Papua region which increased by 36.5% Year on Year (YoY) to 43,237 users and with an increase in transaction volume of 587.3% YoY or reaching IDR 294 billion.In this regard, the Regional CEO of BRI Jayapura, Herry Noercahya, during his visit to Hamadi Market, Jayapura City, Papua on Friday (27/10) revealed that the increase in QRIS transactions was supported by BRI’s ability to educate MSME customers, as well as BRI’s strong network. and excellent service, so that people directly experience the ease of services provided by BRI. “We are certainly optimistic that BRI will be able to encourage the Papuan economy in particular and also nationally through digitizing transactions carried out by BRI, as well as through financing, empowerment and assistance provided to MSME players,” said Herry.
This further shows that QRIS is a digital transaction platform that is very friendly and suits the characteristics of the people and business people in Papua because it is comfortable, practical and can be used anywhere and anytime.QRIS is also supported by the BRI Merchant application which makes it easier for users to monitor their transactions in real time with various features and services and can be downloaded on the Play Store. On a separate occasion, BRI Network and Services Director Andrijanto also revealed that the massive growth in the use of QRIS in Papua shows the interest and enthusiasm of the people in Papua, because transactions have become easier and faster. “Not only that, BRI also guarantees security for customers during transactions using QRIS.
“Apart from that, BRI has also verified data according to standard operating procedures (SOP),” he added.Andrijanto added that increasing digital transactions is also part of the company’s drive for CASA growth. “BRI has 2 (two) main strategies to encourage CASA collection in the future, namely focusing on retention and acquisition. For retention, BRI’s strategy will focus on digital transactions, optimizing wholesale customer value chains, and using big data to maximize customer opportunities. “Meanwhile, for acquisitions, BRI will target the business ecosystem and merchants,” said Andrijanto.